Column: Public Relations lessons from the LeBron James media spectacle

Frank Williams

by Frank Williams

Over the past couple of weeks the media has made much of NBA star LeBron James’ free agency and subsequent decision to leave the Cleveland Cavaliers and join the Miami Heat.  When I look at this situation from the perspective of a public relations counselor, several things jump out at me.

First, let’s consider some background and context.

Column: Public Relations Lessons from the BP Oil Spill

Frank Williams

by Frank Williams

For the past two months, much of America’s attention has been focused on the unfolding disaster resulting from the explosion of BP’s oil rig in the Gulf of Mexico.  I believe we are all united in our hope and prayer that those charged with capping the well and getting the leak under control will be able to do so soon.  As someone who lives in coastal North Carolina and values our coastal resources, that is certainly my hope and prayer.