A polished resume and portfolio aren’t the only tools advertising and marketing professionals need to land their next job. A new survey shows a sterling digital presence is important, too. Nearly three-quarters (72 percent) of advertising and marketing executives interviewed said they are likely to search for information about prospective hires online. Another 59 percent review job candidates’ LinkedIn profiles and 44 percent check out their Facebook pages.
The national study was developed by The Creative Group, a specialized staffing service providing creative, advertising, marketing and web professionals on a project basis, and conducted by an independent research firm. It is based on 250 telephone interviews — 125 with advertising executives randomly selected from the nation’s 2,000 largest advertising agencies and 125 with senior marketing executives randomly selected from the nation’s 2,000 largest companies.
Advertising and marketing executives were asked, “When evaluating potential advertising/marketing hires, are you likely to view the candidate’s … ?”
Their responses*:
Tag Archives: Survey
Americans Taking More Interest in Serious Issues – Survey Shows Interest in Celebrities Waning
Whether or not Americans heeded President Obama’s inaugural admonition to “put away childish things,” they have certainly developed a lot more interest in serious issues. A new national survey shows self-declared interest in a raft of weighty matters has grown, while almost half of Americans (48.2 percent) say they’ve become less interested in celebrities over the past 12 to 18 months.
Car Owners Holding Onto Vehicles Significantly Longer, for at Least 50,000 More Miles
AutoMD(TM) (www.automd.com), today released the results of a survey revealing that car owners are putting many more miles on their current vehicles, 50,000 or more, than on their previous vehicle — with the majority of respondents planning to keep their vehicle until it dies. The report also revealed that the economy is influencing many to do their own repairs and pay more attention to maintenance on their current vehicle.
Mortgage Rates Inch Higher
The streak of four straight weekly declines in mortgage rates was broken this week. According to Bankrate.com’s weekly national survey, the average conforming 30-year fixed mortgage rate rose to 5.15 percent. The average 30-year fixed mortgage has an average of 0.49 discount and origination points.
The average 15-year fixed mortgage nudged higher to 4.55 percent and the larger jumbo 30-year fixed rate settled at 6 percent. Adjustable rate mortgages were mixed, with the average 3-year ARM falling to 4.60 percent and the 5-year ARM nudging higher to 4.56 percent.
Harris Poll: Seven in Ten Americans Give President Obama Negative Ratings on the Economy – Two in Five Say the Job Market Will Not Start Growing for Another Year or Longer
One of the central themes of President Obama’s first State of the Union address was the economy and the plans that he and his administration have to help turn it around in the near future. The president realizes that this is the issue most impacting Americans directly. It is also an issue that U.S. adults no longer have the same kind of confidence in the White House to fix.
Kbb.com Study: Toyota Brand Consideration, Vehicle Interest Dramatically Drops Following Recall – Survey Results Leave Room For Rebound
IRVINE, CA – According to the latest Kelley Blue Book www.kbb.com Market Intelligence data, Toyota consideration and interest has dramatically dropped since the company recently announced its massive recall.
More than 20 percent of those who said they were considering a Toyota prior to the recall now say they no longer are considering the brand for their next vehicle purchase. In addition, Toyota’s overall brand consideration dropped to third-place and now trails its domestic rivals, first-place Ford and second-place Chevrolet.
Survey Says – Most Workers Feel They Do Not Fit In With Their Crazy Colleagues
Do your co-workers’ crazy antics make you question how you fit in at your current job? According to a new CareerBuilder survey, four-in-ten (39 percent) workers said they feel that they don’t fit in with their colleagues. The survey was conducted between November 5 and November 23, 2009, among more than 4,900 workers.
Match.com Survey Reveals Singles’ Relationship Insights – Singles Embrace New Decade with Traditional Dating Attitudes
DALLAS, TX – Match.com, the website that helps singles find their beginnings, today released a survey of members that puts a finger on the pulse of singles’ attitudes about dating and the early stages of a relationship.
Of those members who participated in Match.com’s survey, 85 percent agree that there shouldn’t be any kissing on the first date, and 62 percent agree that men should foot the bill for that initial rendezvous. Such traditional dating attitudes in the new decade aren’t the only surprises from Match.com singles.
Apartments.com National Survey Reveals More Than 95 Percent of Renters Are Making a Move in 2010
Many renters across the country are ringing in the New Year with a new apartment. According to a national survey conducted by Apartments.com–securing more than 1,500 renter responses–more than 95 percent of renters said they are planning a move in 2010. Striking while their 2010 moving resolutions are hot, many renters are also moving earlier this year, searching for better deals and nicer apartments in great neighborhoods.
Executive Pay Decreases in 2009
Over the last year, executive salaries have come under a firestorm of criticism from the media, politicians and the public alike. As a result of the negative publicity, companies have been put in the unique position of trying to develop compensation plans that will motivate and retain top employees while avoiding public outcry. Executive Compensation 2009/2010 reports the average base salary of a Chief Executive Officer is $346,600.
