WILMINGTON, N.C. — Gabrielle “Gabbi” Plumez has joined WorkTok as a product marketing specialist, the company announced today.

Plumez will oversee the marketing strategy of WorkTok, an employee engagement app. According to a press release, she will develop strong messaging and positioning for the app and will differentiate WorkTok from other platforms and deliver on brand awareness, growth and engagement metrics. The release describes Plumez as a critical thinker who has a great reputation in the emerging ventures community.

“We were able to get our #1 draft pick,” said Wayne Hippo, co-founder of WorkTok. “I am very excited that Gabbi is joining the team. She knows WorkTok, knows how helpful it can be for companies, and is uniquely qualified to help get that message out to businesses everywhere.”

Co-founder Lisa Leath added, “Gabbi’s talents are immediately recognized by anyone who interacts with her. She and the CIE team provided critical feedback to WorkTok development in 2020 when we were in beta. That experience positions her to have a unique perspective while establishing WorkTok’s product marketing strategies. Gabbi will be a tremendous asset to WorkTok.”

Plumez said, “I am passionate about creating experiences for  2 community engagement. I’m excited about my new role and look forward to creating brand awareness, ultimately demonstrating the positive effects of staying connected within an organization to business leaders and culture champions.” 

Plumez graduated with a bachelor’s degree from UNCW and continues to work at the Center for Innovation and Entrepreneurship where she executes on her passion for connecting entrepreneurs to a world of startup support services. Founded in 2020, WorkTok is an app that makes sure every individual can be heard in an organization through mobile check-ins. Whether people are suddenly working remotely, or if they are still sitting down the hall, checking in with your business’ most valuable asset on a regular basis, is more important than ever. WorkTok recently came out of beta and is being used in various industries including construction, healthcare, financial services, technology, non-profits, and higher education.  

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