Posts by Frank Williams
ATMC Awarded Best in Customer Service for the 13th Year
SHALLOTTE, NC – Last week, ATMC was recognized as “Best in Customer Service” in The Brunswick Beacon’s 2021 Best of Brunswick Awards. The paper’s readers help select the winners by casting votes for their favorites in a variety of categories. This marks the thirteenth consecutive year that ATMC has received this recognition. “Of any recognition…
Read MoreHow Changes in Purchasing Decisions Could Affect Your Business
Yesterday I was a last-minute speaker for a business group, filling in for a planned speaker who was under the weather. I had to put on my thinking cap and come up with an interesting topic with little time to spare. Given that we are now at the one-year anniversary of COVID-19’s initial impacts on…
Read MoreOwned Media: Don’t Put All of Your Eggs in a Basket Controlled by Someone Else
When I first entered the public relations profession shortly after college, we typically heard about two types of media: earned media and paid media. Thanks to technology-driven changes, social media and owned media have become increasingly prevalent communication tools in recent years. Paid media refers to tools such as traditional advertising and direct mail. While…
Read MoreIs the Written Word Becoming a Lost Art?
When I was a college student at N.C. State University in the early 1990s, communication professor after communication professor emphasized that writing was the most important skill for an aspiring public relations professional to develop. I was fortunate that writing had always been one of my strong suits, and I’ve worked to develop that skill…
Read MoreBar owners say ABC is canceling permits, blocking post-COVID reopening
by John Trump, Carolina Journal News Service RALEIGH — The N.C. Bar Owners Association, in a news release, says the N.C. ABC has canceled some 120 permits for private bars, without notice. Private bars in North Carolina, for all intents and purposes, have been closed since March, although the governor in October allowed them to…
Read MoreGabrielle Plumez joins WorkTok as Product Marketing Specialist
WILMINGTON, N.C. — Gabrielle “Gabbi” Plumez has joined WorkTok as a product marketing specialist, the company announced today. Plumez will oversee the marketing strategy of WorkTok, an employee engagement app. According to a press release, she will develop strong messaging and positioning for the app and will differentiate WorkTok from other platforms and deliver on…
Read MoreNext Glass Appoints Tisha Hulburd as Chief Marketing Officer
WILMINGTON, N.C. — Next Glass, a global provider of software, content, and experiences to the alcoholic beverage industry, recently announced the addition of Tisha Hulburd as the company’s first Chief Marketing Officer. A seasoned marketing professional with over two decades’ worth of experience, Hulburd will be responsible for developing strategies that optimize synergies across the Next Glass family…
Read MoreCommission recommends 40% funding increase for North Carolina DOT
by Johnny Kampis, Carolina Journal News Service RALEIGH — Less than a year after an audit of the N.C. Department of Transportation found massive overspending, a blue-ribbon panel is recommending the department get a 40% budget hike. The N.C. First Commission recently suggested that state transportation should get an additional $2 billion annually to deal…
Read MoreElm Street Technology Acquires Wilmington-based Flow ROI
DALLAS, TX — Earlier this week, Elm Street Technology announced the acquisition of Wilmington-based Flow ROI, a provider of real estate transaction management software for real estate brokerages, teams and agents. According to a press release, the addition of Flow ROI strategically enhances Elm Street’s end-to-end Elevate platform, which provides a comprehensive suite of real estate…
Read MoreU.S. Chamber CEO Urges a ‘Rally for Recovery’ Through Infrastructure, Immigration Reform, Workforce Reskilling, and Global Competitiveness
WASHINGTON, D.C. – In the annual State of American Business speech on Tuesday, U.S. Chamber of Commerce CEO Thomas J. Donohue outlined the path for a widespread economic recovery through a bold agenda of infrastructure investments, workforce reskilling, immigration reforms, and reinvigorating America’s global competitiveness. Additionally, he warned that excessive regulations and anti-competitive taxes would…
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