Business Advice
The “R” in RPIE
During the course of my public relations training, I’ve studied a four-step process dubbed “RPIE.” The four steps are: R = Research P = Planning I = Implementation E = Evaluation. The research phase is intended to ensure that a client or organization builds its campaign based upon valid assumptions and informed insight, not guesses…
Read MoreA Refresher in Media Relations
Technology is transforming the world of public relations and strategic communication, and many now view the press release as a relic of ages past. At the start of my public relations career over two decades ago, much of my work revolved around traditional media relations. These days, more and more of our work is digital…
Read MoreWhen Tensions are High, Think Before You Speak, Post, or Send
The events of 2020 have dramatically altered the communication landscape in which leaders must operate. This year has been so filled with crises that memes speculating on what could be next are a prevalent feature in my social media feeds. As leaders, we must understand that emotions run high during a crisis, with fear and…
Read MoreLeadership, Communication and Setting the Tone During a Crisis
by Frank L. Williams During a crisis, people expect leaders to lead. Whether you are a business owner, association director, elected official or Rotary president, those under your leadership will look to you for direction and hope during a crisis. During the current COVID-19 pandemic, people are craving security and stability during a crisis that…
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