Lessons Learned from 20 Years in Business

I have a hard time believing that Pioneer Strategies is celebrating 20 years in business this August. On the one hand, it seems like I just started the firm, but on the other hand, it’s hard for me to remember doing anything else. Anyone who has been in business for more than a few weeks…

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Don’t Confuse Them with the Facts

We’ve probably all heard the saying, “don’t confuse them with the facts.” When I Googled the phrase while writing this article, I found another article entitled “My Mind Is Made Up. Don’t Confuse Me with the Facts.” In his timeless classic, How to Win Friends and Influence People, Dale Carnegie said that when you directly tell…

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Paint Your Own Barn

Over the course of my career, I’ve seen far too many organizations allow a reactive mindset and slow response time to hamper their public relations efforts. One organization (we’ll call it Company One) was subjected to a barrage of criticism from other organizations that were affected by one of Company One’s decisions and chose to…

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7 Device Settings to Change this Data Privacy Day

INE Shares Specific Ways to Safeguard Your Privacy & Keep Hackers at Bay CARY, N.C., – Thursday, January 28th is Data Privacy Day, the official global initiative that aims to provoke dialogue and empower people and companies to take action. Millions of people have no idea how much of their personal information is being collected, stored &…

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Is the Written Word Becoming a Lost Art?

When I was a college student at N.C. State University in the early 1990s, communication professor after communication professor emphasized that writing was the most important skill for an aspiring public relations professional to develop. I was fortunate that writing had always been one of my strong suits, and I’ve worked to develop that skill…

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The “R” in RPIE

During the course of my public relations training, I’ve studied a four-step process dubbed “RPIE.” The four steps are: R = Research P = Planning I = Implementation E = Evaluation. The research phase is intended to ensure that a client or organization builds its campaign based upon valid assumptions and informed insight, not guesses…

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A Refresher in Media Relations

Technology is transforming the world of public relations and strategic communication, and many now view the press release as a relic of ages past. At the start of my public relations career over two decades ago, much of my work revolved around traditional media relations. These days, more and more of our work is digital…

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