LELAND, N.C. – Three Pioneer Strategies team members have assumed board or committee roles with the N.C. Chapter of the Public Relations Society of America (NCPRSA), strengthening the organization’s presence in southeastern North Carolina. Frank Williams, the company’s founder and president, joined the NCPRSA board of directors as vice president and membership chair. Account Executive Zach Drennan and…

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WILMINGTON, N.C. – The Cape Fear Rural Transportation Planning Organization (RPO) Transportation Advisory Committee (RTAC) elected officers for 2021 at its February 12 meeting, which was held virtually via Zoom due to COVID-19.  Brunswick County Commissioner Frank Williams was unanimously re-elected Chair and Whiteville Mayor Terry Mann was unanimously re-elected Vice Chair. Williams and Mann…

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When I was a college student at N.C. State University in the early 1990s, communication professor after communication professor emphasized that writing was the most important skill for an aspiring public relations professional to develop. I was fortunate that writing had always been one of my strong suits, and I’ve worked to develop that skill…

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During the course of my public relations training, I’ve studied a four-step process dubbed “RPIE.” The four steps are: R = Research P = Planning I = Implementation E = Evaluation. The research phase is intended to ensure that a client or organization builds its campaign based upon valid assumptions and informed insight, not guesses…

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Technology is transforming the world of public relations and strategic communication, and many now view the press release as a relic of ages past. At the start of my public relations career over two decades ago, much of my work revolved around traditional media relations. These days, more and more of our work is digital…

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The events of 2020 have dramatically altered the communication landscape in which leaders must operate. This year has been so filled with crises that memes speculating on what could be next are a prevalent feature in my social media feeds. As leaders, we must understand that emotions run high during a crisis, with fear and…

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by Frank L. Williams During a crisis, people expect leaders to lead. Whether you are a business owner, association director, elected official or Rotary president, those under your leadership will look to you for direction and hope during a crisis. During the current COVID-19 pandemic, people are craving security and stability during a crisis that…

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