Pioneer Strategies’ founder re-joins NFIB Leadership Council for North Carolina

LELAND, N.C. – Frank Williams, president and founder of Brunswick County-based Pioneer Strategies, Inc., has re-joined the National Federation of Independent Business (NFIB) North Carolina Leadership Council. Williams previously served on the council from 2014 – 2018. “Small businesses are the backbone of our nation’s economy, and I want to see our small business community grow…

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Pioneer Strategies holds 20th anniversary ribbon-cutting

LELAND, N.C. – Pioneer Strategies, a public relations and marketing communication firm based in Brunswick County, recently held a ribbon-cutting celebrating 20 years in business. The ribbon-cutting was held at Pioneer Strategies’ office in Leland. The event was co-hosted by the North Brunswick Chamber of Commerce, Southport-Oak Island Chamber of Commerce, Brunswick County Chamber of…

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Lessons Learned from 20 Years in Business

I have a hard time believing that Pioneer Strategies is celebrating 20 years in business this August. On the one hand, it seems like I just started the firm, but on the other hand, it’s hard for me to remember doing anything else. Anyone who has been in business for more than a few weeks…

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Don’t Confuse Them with the Facts

We’ve probably all heard the saying, “don’t confuse them with the facts.” When I Googled the phrase while writing this article, I found another article entitled “My Mind Is Made Up. Don’t Confuse Me with the Facts.” In his timeless classic, How to Win Friends and Influence People, Dale Carnegie said that when you directly tell…

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Paint Your Own Barn

Over the course of my career, I’ve seen far too many organizations allow a reactive mindset and slow response time to hamper their public relations efforts. One organization (we’ll call it Company One) was subjected to a barrage of criticism from other organizations that were affected by one of Company One’s decisions and chose to…

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Pioneer Strategies team members join NCPRSA Board, Committees

LELAND, N.C. – Three Pioneer Strategies team members have assumed board or committee roles with the N.C. Chapter of the Public Relations Society of America (NCPRSA), strengthening the organization’s presence in southeastern North Carolina. Frank Williams, the company’s founder and president, joined the NCPRSA board of directors as vice president and membership chair. Account Executive Zach Drennan and…

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Pioneer Strategies promotes Emma Ericksen to Account Coordinator

LELAND, N.C. – Pioneer Strategies has promoted Emma Ericksen, a Greensboro native and graduate of the University of North Carolina Wilmington (UNCW), to Account Coordinator. Ericksen joined the company as a public relations assistant in March 2020 while working to complete her degree. “Emma joined our team a year ago during a very challenging time,”…

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Is the Written Word Becoming a Lost Art?

When I was a college student at N.C. State University in the early 1990s, communication professor after communication professor emphasized that writing was the most important skill for an aspiring public relations professional to develop. I was fortunate that writing had always been one of my strong suits, and I’ve worked to develop that skill…

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